Commercial for Speech

https://www.youtube.com/watch?v=XltvwqBZIPc

The commercial I will be doing my speech on is the Tourism Australia Dundee commercial that was played during the Super Bowl this year.  My initial thoughts on the commercial is that it is very funny, and it attempts to get the audience hooked by starting off as a fake commercial for a new Crocodile Dundee movie, then moves on to a focus of Tourism Australia.  This commercial uses a heavy dose of pathos, sparking a feeling of nostalgia to viewers who have seen the original movie in the 1980s.  Humor is also used highly in this commercial, with multiple one-liners and slapstick humor being employed.  The ethos used in the commercial is created with the credibility of the Crocodile Dundee character, and also with the two famous actors that star in the commercial.  The main purpose of this commercial is to hook the audience with the nostalgia of the Crocodile Dundee remake, and then it transitions to and advertisement for Tourism Australia, which is a very interesting strategy that is used.  The audience that this is targeting is an older crowd, because they will be the people that are more likely to connect with the original movie and understand the advertisement.  The people that created this ad used something that is near and dear to the hearts of the American people, and they turned those feelings into a hook for visiting Australia.  This type of strategy is used fairly often and I think that it could possibly be an effective strategy, but in this case I think that it was too over-the-top.  Overall, I think that this advertisement sparked many emotions, but I do not think it was very effective as a commercial, especially paying the type of money that they did for the airtime of the advertisement.